This is pretty rad. Revealed today, Pepsi wants to let users send free soda to their friends. To do so, users select a beverage and enter the recipient’s name, mobile number and personalized text message with a code redeemable at another vending machine. Consumers can personalize the message with a short video recorded by the machine. There’s also an option to send a free beverage to a stranger.
Larry Page Just Tied ALL Employees’ Bonuses To The Success Of Google’s Social Strategy
Now that Larry is in the saddle he has apparently opted to take a page out Roosevelt’s Big Stick ideology. The policy TR used as corollary to the Monroe Doctrine—the idea of negotiating peacefully, simultaneously threatening with the “big stick”.
While I don’t disagree with Larry’s movement to put engineers, not manager, back in charge. I do however find it odd that he would tie bonuses to the success of Google’s social products—products with track records such as Orkut, Wave, and Buzz. Why place potential risk to bring to bear on the bonuses of engineers, executives, and support staff whose work has nothing at all to do with the likes of +1. Which, on a side note, I have to say is not flipping’ social—shareable yes, social no.
He needs to watch this:
Dude, Larry, I find it hypocritical and arrogant to think that you assume you can ball up something that is supposed to be social, and cram it down throats—it goes against the damn principal.
Google is a masterful innovator—the best at what it does, but social might not be in your wheelhouse big guy. I say thinking about social like an engineer—enter code (put all employees on the hook), get result (success)—is not going to get you to the social promise land.